nCHAIN OFFICE GRAPHICS
Leading block-chain developer nChain approached us to inject some colour into their new central London office and we were more than happy to oblige!
This project was a blank canvas in the heart of the central London. On our first site-visit, we were greeted by a light airy space with large windows, glass partitions and white walls. The open plan area with glass offices around the perimeter needed a splash of the nChain brand and some clever window manifestations to add a little privacy.
With no brand guidelines from which to take inspiration, we designed a simple graphic system using 45° diagonal lines and shapes, taken from their geometrically square logo. We used this shape to create a directional hint and subtle wayfinding in the corridor area to greet arriving staff and visitors. In harmony with this angular graphic we suggested a subtle pattern of block-chain algorithms. We asked the client to supply a few examples and from this we created a handwritten design. This was printed in white on to a white matt wallpaper to create a beautifully subtle detail that contrasted with the large blocks of brand colour.
The window manifestation added some much needed privacy to the large glazed office walls, whilst still allowed areas of clear glass for occupants to see out of. We used a gradient design blended from a vibrant blue to transparent using optically clear window film.
Our professional installation team completed the entire project over one weekend to minimise disruption to the nChain staff, delivering a wonderful surprise for the employees on Monday morning.