This was a wonderfully exciting project at The Mall, Luton. Designing and producing three illuminated hanging rings which created a go-to destination for food-lovers visiting the shopping centre. Feast Street, a new concept for The Mall – was home to a different array of food outlets – situated down an avenue of the centre.

We worked very closely with Simon Inc design agency, to print and install a super-sized Flexface entrance sign, three illuminated hanging rings and freestanding illuminated totem signs.

The LED hanging rings were made using our FabriFrame system,. However, to create the framework as a ceiling hung light was completely unique. Each light was made up of dye sublimated tension fabric with a silicone stitched around the edge. The challenge was to uplight, downlight and facelight with LEDs, illuminating it on all angles.

Each ring stood 80cm tall and was neatly hung from the ceiling to bring immediate attention to this avenue of glorious food. The LEDs used on the rings produce an amazing light and the impact they make is a fantastic feature.

The Mall’s brief to create a zoned food destination for visitors was a definitely a unique one, being home to three of the largest LED illuminated hanging rings we have ever custom-made for a client. We were very proud to be able to fulfil the ambitious project for our client, a perfect example of how we can bring BIG IDEAS to life!