WAYFINDING DESIGN AND PRODUCTION
The hugely successful Flamingo Land resort in North Yorkshire had a wide range of wayfinding graphics that had evolved over many years. This approach can often lead to a mismatch of styles and colours, which in turn, can create an inconsistent brand feel and general confusion for visitors. We identified several problem areas and developed a wayfinding design strategy for them to follow that promised consistency and clarity for both their brand and their visitors.
Our design team studied plans of the park and resort and made several site visits to understand the layout and any navigational problem that were commonly encountered. Each location was carefully plotted and coded so that that production and installation team new exactly which sign should be fitted. This process also allowed us to accurately cost and plan each stage of the project. Our in-house studio team created bespoke icons and infographics to help visitors quickly identify their destination. Legibility was key, coupled with a bright and vibrant style to relect the themepark’s style. Once our designs were approved, our project team managed the busy schedule of manufacturing, printing and installing of over two-hundred signs over a period of only three weeks.
WAYFINDING DESIGN FOR VEHICLES
Totems are a great solution for vehicle wayfinding. Their height gives them visibility from a distance, despite queuing cars and people. We chose tall totems when signage was sparce and well-spaced, and shorter totems when the information was regular and driving decision had to be communicated quickly. The Flamingo Land totems in the resort were produced using a wood-effect powder-coating technique for base to reflect the natural beauty of the surrounding countryside. This was coupled with blue and navy wayfinding information, large enough for both pedestrians and drivers to read.
Different styles of sign were used for the main theme park and the accommodation site, as we were talking to a different audience. The park was all about fast rides and exciting noises so the signs reflected this with bright colours. The holiday resort had a beautiful countryside backdrop so we used more natural colours and materials.
WAYFINDING DESIGN FOR PEDESTRIANS
The themepark wayfinding used largely finger posts. This system sits easily in a sprawling location such as Flamingo land. The bright orange finger posts could be seen from a distance, positioned at junctions without blocking the view of the park. We carefully planned the location for each post ensuring that a second location was visible from the first, creating a connecting loop of signage around the site.
As part of the project we also produced a suite of ride signage, some of which was supplied to us, others we designed in-house.
WE DESIGNED A COLOUR SCHEME AND BESPOKE SET OF ICONS THAT COMPLEMENTED THEIR BRAND, WHILST ALSO RECOMMENDING A SUITABLE TYPEFACE FAMILY THAT PROVIDED LEGIBILITY AND CLARITY FOR THEIR VISITORS.
EMMA – SENIOR CREATIVE
PLANNING AND STRATEGY
Suitability: Indoor and Outdoor
EASILY IDENTIFIED FROM A DISTANCE
CUSTOM MADE AND LOCALLY SOURCED
COST EFFECTIVE SIGNAGE
DURABLE AND COST EFFECTIVE
Suitability: Indoor and Outdoor
EASILY IDENTIFIED AND LEGIBLE
POST AND CHANNEL
DURABLE AND UPDATABLE