It seemed appropriate that when Duresta, a luxury upholstery company, approached us for 100 promotional units, we suggested that they use dye sublimation fabric.
The units were flat-packed and sent to premium stores such as John Lewis and House of Fraser with a full set of build instructions.

This case study looks at the processes involved to print, stitch and produce one hundred 800 x 2000mm, double-sided FabriFrames.

Fabric is a brilliant resource. By using dye sublimation, the inks become part of the fabric to create vibrant colours and striking displays.
It is available in sizes that paper stock could never reach seamlessly. Fabric can also fold down and be popped in the post.

Mark Braybrook


Once we receive artwork from the design agency we check it for quality and to make sure it is set up correctly. We set the colour profiles for our Rip software and send it to our printer.

Our large format fabric printer prints at 25.3 meters per hour to ensure a high-quality finish is achieved.

With dye sublimation, the ink becomes part of the fabric, rather than sitting on the surface. This process seals the ink and creates a powerfully vibrant colour finish.

The fabric is then trimmed to size and laid flat before being stitched.
The fabric's edge is finished with a slim silicon beading to enable it to sit securely within the frame unit.

Our customers can choose whether or not we build the frames for them or they are delivered as flat pack units. We include instructions on how to build the frames and fit the fabric graphics.

Finally the fabric is fitted to the frame using the silicon beading, starting at the corner and then the middle lengths.

Smaller FabriFrame units can be fitted together to create a seamless wall of frames. This allows you to update sections of the wall without the need to replace the entire graphic.

Georgina Wild

Project Manager