As a leading workspace graphics provider, it’s great when a client wants to add vibrant custom office graphics to transform its office environment. So we were delighted when Burton’s Biscuits really embraced this.
Their brand palette comprises a strong mix of primary and secondary colours, each representing a product in its vast portfolio of some of the UK’s best-loved biscuits. We worked alongside the firm’s digital agency to align the graphics with its soon-to-be-launched website, using a supplied bank of imagery.
We recommended an eclectic mix of substrates and finishes to suit a range of surfaces. One-piece wallpaper, FabriGrab and FabriFrames were used for full wall coverings and large images. Subtle vinyl embellishments featured across the top of communal areas, while windows and glazing graphics received a mix of dusted and optically clear graphic treatment depending on the privacy requirements.
A team of three professionally-trained installers and a dedicated project manager completed all custom office graphics over one weekend so as to create a real impact for the staff on the Monday morning.
The reception is on a busy road and our client wanted to let passers-by know that Burton’s Biscuits is a part of their community.
Our design team created the custom office graphics from supplied artwork elements to align with the company website and staff engagement programme. A slim printed frieze using the Burton’s Biscuits brand stripes spanned over 80 metres in total. The vinyls were installed to the top of the walls in communal rest areas, to tie in the brand colours with the other elements across the office space.
DAVID LISTER