Brooksby Melton College, set over two large campuses, recently underwent an exciting £27.7 million redevelopment. As part of this project, we were invited to design and deliver their wayfinding strategy that promised to align the two sites with a consistent style and brand feel. The signage strategy follows our ‘Critical Information’ method which analyses when information should be delivered and how that can be communicated in its simplest form, such as colour coding or pictographs.

The college’s brand guidelines were clean and simple with a single blue accent colour and sans serif font, so we developed a signage design and wayfinding strategy to reflect this. The college is proud to have established several business channels within the sites, such as Brooksby Hall, an elegant manor house used for Weddings and events and MT (Melton Theatre) on the town-centre campus. These two venues needed to play a distinct part in our signage design, whilst maintaining a consistent brand feel.

We used a variety of signage systems for this project, based on location and the need for updating site locations in the future. Finger posts were used for students and staff walking within the rural grounds, they are sympathetic to the surroundings and unobtrusive in Wedding photography! Entrance signage and welcome graphics were often totem designs to be clearly visible on the country roads or in the busy town centres when approaching the venues. Slat Systems were commonly used for the college outdoor wayfinding areas, because they needed to be easily updated and repositioned.

Our client has been delighted with the results and already noticed how visitors are moving about the site without getting lost or confused. It was a great project to be involved with and has extended our knowledge and expertise of branding school environments.

Would you like to transform your Learning Space? Take a read through our latest school blog, and see how we can help you to achieve your goals.

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