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We identified several problem areas and developed a strategy for them to follow that promised consistency and clarity for both their brand and their visitors.
We designed a colour scheme and bespoke set of icons that complemented their brand, whilst also recommending a suitable typeface family that provided legibility and clarity for their visitors.
Totems were produced using a wood-effect powder coated base with blue and navy wayfinding information, large enough for both pedestrians and drivers to read.
Locally sourced Yorkshire Stone was carved and mounted with a slate disc at the entrance to each accommodation area.